With 30+ years of craft refined across some of California's most distinguished salons, Persona was born from a singular conviction — that exceptional colour is not a service, but a collaboration. Each appointment is a careful study of light, tone, texture, and you. Over the course of that career, a calling to teach emerged — leading to years spent educating fellow colourists through Toni & Guy, L'Oréal, and Aveda, three of the industry's most exacting institutions. This atelier brings that same depth of knowledge directly to the Mendocino Coast.
Now rooted in Fort Bragg, California, Persona offers the intimacy of an independent studio with the precision of a career built at the highest level of the craft.
The pursuit of mastery has never been a destination — it is a practice. A deep commitment to continued learning has shaped every decade of this career, from seeking out the industry's most rigorous education to staying genuinely curious about what comes next. Teaching and learning have always been two sides of the same conversation, and that conversation never ends.
Before the first foil is placed, there is observation. The way morning light falls through a north-facing window. The way artificial light flattens what natural light reveals. This attunement to light is the signature that has defined this practice for thirty-seven years.
Colour that only performs under a salon's LED deserves more. Every formulation here is considered against the full spectrum of light your life actually moves through — sun, shadow, candlelight, cloud.
Over thirty years of working with hair has taught one enduring truth — that hair, like fabric, has a hand. Silk and cashmere demand cool water and rare laundering. Linen softens with age and gentle use. Wool felts under heat and friction. Your hair is no different.
Each appointment is singular and entirely yours — no double-booking, no rush. New clients begin with a complimentary consultation, in-person or by phone, before any service is scheduled.